PlayStation + Domo: Unifying Data Experiences Across Diverse Business Teams


Curious how PlayStation’s business teams are bringing their data together under one roof? Join us for an exclusive look at how PlayStation uses Domo to unify diverse business functions into a cohesive data ecosystem. Learn how the team has tackled challenges by simplifying navigation, standardizing visualizations, and centralizing disparate data sets to create a seamless experience for users at all levels of the organization. Discover how custom apps and tailored UX design have made the transition to Domo not just efficient but transformative for the business.
Here are the key takeaways:
- UX customer journey: Insights into the work behind simplifying navigation and establishing a standardized approach to dashboard and data set creation.
- Visualization templates: How PlayStation uses visual templates to speed up and standardize dashboarding, fostering trust and a “one team” feel across the organization.
- Centralized data approach: A walkthrough of PlayStation’s efforts to bring multiple disparate teams together through a unified data platform in Domo.
- Migration challenges overcome: Real-world examples of the obstacles faced during migration and the strategies used to overcome them.
- Custom apps: How bespoke tools have helped teams easily onboard to the new UX, making Domo a one-stop shop for all data needs across the business.


Brook Girma has been with Sony for over five years, playing a key role in launching the partner analytics tool and democratizing the Domo platform for teams including strategic analytics. Through this work, Brook has helped enable the delivery of performance insights on games, apps, and more to both partners and internal stakeholders.


Dan Monahan is the senior manager of a centralised business reporting team at Sony Interactive Entertainment. He and his team have built a suite of Domo dashboards to track the commercial performance of core PlayStation products and business initiatives. He has helped bring together multiple teams to drive reporting alignment and improve both quality and visibility of BI for business teams. With over 25 years experience, Dan has led reporting, analytics, and planning teams within the gaming, film and telecommunications industries. Dan lives in London with his wife and three children. Outside work he plays and coaches football (soccer), and he is very excited about his first ever skiing experience in SLC!


Oleksii Zakrevskyil is an experienced business intelligence expert with a demonstrated history of working in the market research industry. Oleksii is a business development professional skilled in Big Data, Domo, Google Cloud (GCP), SSIS/SSAS/SSRS, Tableau, C#, and JS.
Domo transforms the way these companies manage business.