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Domo and Alex Albon Join Forces Through 2026
Domo and Formula 1 driver Alex Albon have partnered to showcase the power of data at F1 races through the 2026 season.
Read the Press ReleaseAlex Albon and App Catalyst
Domo and F1 driver Alex Albon are teaming up for a date night you won’t forget.
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A Partnership Rooted in Performance
As both a racer and business leader, Albon exemplifies precision, adaptability and calm under pressure, traits shaped by the same data-driven discipline that fuels modern racing and top-performing organizations. This partnership connects Domo’s enterprise data expertise with Albon’s high-performance analytics world to show how real-time insights, AI and instinct combine to drive success.
Read the BlogData That Drives Smart Decisions
Throughout 2025 and 2026, Domo and Alex Albon will deliver “Driven by Data” content that explores how Alex uses data to inform every decision, on and off the track. Fans will see how billions of data points shape smarter strategy, sharpen his performance, strengthen his connection to fans, and turn fractions of a second into meaningful competitive advantage.
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Experiences That Bring Data to Life
The partnership includes immersive experiences, such as racing simulations powered by Domo at Domopalooza 2026, VIP hospitality at select 2026 Formula 1 races and digital integrations across Albon’s channels. Each initiative demonstrates how real-time data enhances understanding, engagement and performance.
"Every fraction of a second matters, and data is critical in helping find that last piece of performance."
Alex Albon
Williams, Formula 1
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