Empowered by Data: How Domo Transforms Careers

Andrea Henderson is a senior product manager at Domo, managing Domo's Data Transformation products, including Magic ETL. She started her Domo journey nine years ago, helping customers innovate by designing scalable, high-performance data pipelines and pushing the limits of the technology. In her role as product manager, Andrea has used her passion for elegant, robust, and scalable data architecture to lead the direction for Domo’s transformation tools, including Magic ETL. As an avid Magic ETL user (and raving fan) herself, her experience with the feature and deep empathy with the Domo user community makes her excited to wake up and “make Magic” every day. Andrea also serves as a member of Domo’s Strategic Architecture Group and is the founder and leader of Domo’s yearly Kids Summer Code Camp. When not working, she likely has her nose stuck in a book.

Alyson La is a data educator and passionate advocate for women's financial empowerment through education and upskilling. As the driving force behind Tech-Moms’ data analytics and AI curriculum, she empowers women to break into technical roles by equipping them with essential skills in Excel, SQL, business intelligence (BI) tools, AI, and Python. Alyson’s innovative teaching approach incorporates project-based learning, real-world business applications, and strategic use of Domo’s powerful platform. Her curriculum doesn’t just teach technical skills—it builds confidence, community, and career readiness. With a rich professional background that includes a decade of experience working in data at GitHub, Alyson was an early employee at the company. She began her career as GitHub’s first accountant before becoming a founding member of the data team, where she advanced through roles as a data analyst, data scientist, and analytics engineer. Her expertise lies in transforming raw data into actionable insights that drive business decisions. Her own career journey informs her teaching philosophy and underscores her commitment to accessible education. Her role with Tech-Moms creates opportunities for women to upskill and enter data-driven careers. When she’s not teaching, Alyson is actively building Pelican Analytics, a consulting company dedicated to helping small businesses turn data into strategy. At Domopalooza, Alyson will share how Domo plays a key role in Tech-Moms’ curriculum, providing students with hands-on experience in BI tools that are in demand by employers. Her story is a testament to the transformative power of data education—both for individuals and the communities they serve.

Eight years ago, Aaron Dean didn’t know SQL from a spreadsheet and found JOINs mystifying. But as a Domo customer at an employee-owned company, he discovered something powerful: Domo wasn’t just a tool—it was a space for learning, experimentation, and transformation. Starting with only an understanding of Venn diagrams, Aaron used Domo to teach himself technical skills on the job. Along the way, he learned how to make data accessible for others, meeting people where they were and inspiring them to uncover their own insights. Domo gave him the confidence to embrace his curiosity, solve real-world problems, and chart a new path in his career. Today, Aaron is the founder of Deanalytics, where he helps employee-owned businesses use data to build stronger, more collaborative organizations. With a focus on aligning data with people’s expertise, Aaron empowers teams—technical or not—to unlock the full potential of their information. His passion is in fostering coordination, communication, and shared ownership, all while demystifying data for anyone eager to learn. At Domopalooza, Aaron will share how Domo transformed not only his career but also his approach to problem-solving and leadership. Through personal stories and practical insights, he’ll show how tools like Domo can inspire growth, empower individuals, and create lasting impact. Aaron’s journey is proof that with the right tools and a willingness to learn, anyone can become a data champion. His message is clear: Data isn’t just for the experts—it’s for everyone.

After a 13-year career with a Fortune 50 Domo client, Alexis Lorenz took the leap into consulting. Dubbed DataMaven by colleagues, she has a mission to create efficient, accurate, sustainable, and scalable processes and reporting. Rather than focusing only on the quick wins, she advises on overarching strategy, governance, and education. When engaged, Alexis can work cross-functionally with your entire organization to establish standards, build consensus, and ensure that everyone is moving in the same direction.

Meet Ashleigh Stevenson, a dynamic problem solver with a passion for empowering others through data. As a business intelligence developer at CAE USA, Ashleigh is dedicated to assisting colleagues in addressing business challenges, enhancing operational efficiencies, and fostering a culture of data curiosity. In 2018, Ashleigh began her journey at CAE USA as an intern and was tasked with mastering Domo. With an eager spirit and a strong passion for learning, she soon became the go-to expert on all things Domo, gaining significant insights into her organization's operations in the process. Now, as Major Domo, Ashleigh ensures the successful implementation and understanding of Domo’s impact throughout the organization. As an active participant in Domo's Data Vision Leader CAB (Customer Advisory Board), a recognized Domo Innovator, and an engaged member of the Domo Community, Ashleigh has crafted a career that combines impact with inspiration. Her journey is proof that with curiosity, determination, and a sprinkle of Domo magic, the possibilities are limitless!