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How NBCUniversal Local made data accessible across its entire network
Online
Monday, March 21, 2022
Anna Thomas
NBCUniversal Local
Anna Thomas
NBCUniversal Local
Director, Digital Analytics
Anna Thomas is the Director of Digital Analytics for the NBCUniversal Local division. Anna manages the digital data for 41 stations across the country and the national multicast network NBCLX, providing insights into the division’s content and product performance. Anna joined NBCUniversal in 2014 starting out at NBC News and moved to the local division in 2019 after effectively building a solid DOMO foundation for the group. At NBCU Local, she is leading data democratization efforts through reliable dashboard creation. Prior to that, she has worked at AOL, Patch, and GEICO. She graduated with a bachelor’s degree in Business Administration from Carnegie Mellon University and currently lives in New Jersey.
Video transcript
Anna Thomas
NBCUniversal Local
Anna Thomas
NBCUniversal Local
Director, Digital Analytics
Anna Thomas is the Director of Digital Analytics for the NBCUniversal Local division. Anna manages the digital data for 41 stations across the country and the national multicast network NBCLX, providing insights into the division’s content and product performance. Anna joined NBCUniversal in 2014 starting out at NBC News and moved to the local division in 2019 after effectively building a solid DOMO foundation for the group. At NBCU Local, she is leading data democratization efforts through reliable dashboard creation. Prior to that, she has worked at AOL, Patch, and GEICO. She graduated with a bachelor’s degree in Business Administration from Carnegie Mellon University and currently lives in New Jersey.
How did one of the biggest media and entertainment companies in the world become a model for data accessibility among large organizations?
Find out as Anna Thomas, NBCUniversal Local’s director of digital analytics, addresses that question and others from Ben Schein, Domo’s Vice President of Data Curiosity, during a virtual event designed to serve as a guide to democratizing data.
Tune in as the two modern BI experts reveal and discuss the keys to overcoming one of the bigger challenges enterprises face as they try to scale up data access, including:
- Buy-in from executives and other key stakeholders across the entire organization
- Creation of an easy-to-understand interface that makes it simple for anyone within a big network to access, consume, and take intelligent action on data
- Usage of a platform capable of aggregating data from all manner of sources—and providing accurate insights on that data
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