Yum! + Marriott: Sharing Is Caring—Serving Our Partners with Data and a Smile

Currently with Marriott International, George Enos has previously worked on the franchise management side of the business with nearly every major hotel brand. His career journey has touched many areas of the digital space within the hospitality industry through roles in web development, field marketing, marketing operations, and solutions/BI architecture. As senior manager, performance analytics and reporting within the Marriott Digital Services organization, George serves as MajorDomo and oversees solutioning within the platform. As a data enthusiast and Domo customer, George is thrilled to join his second Domopalooza and looks forward to presenting as well as learning from others within the Domo community!

Unlike many data leaders who come from strictly technical backgrounds, Data Hargens' journey into data and analytics started on the business side—as a data consumer. He experienced firsthand the frustration of not having access to the right data at the right time. That challenge led him to pivot his career toward data strategy, governance, and analytics, ensuring business leaders get the insights they need to make real-time, informed decisions. Now, as senior manager of business insights & analytics at Yum! Brands, he leverages his deep operational, financial, and project management experience to build data ecosystems that serve business needs—not just IT objectives. Most organizations struggle with data silos, misaligned priorities, and technology-driven (instead of business-driven) data strategies. Having spent years leading EPC projects, financial oversight, and operational efficiency initiatives, he ensures that Yum! Brands' data strategy isn’t just about dashboards—it’s about solving real business problems.

As part of the team at Yum! Brands, Levi Butler works closely with the senior manager of business insights & analytics to develop and enhance data ecosystems that are designed with business needs at the forefront. Drawing from his background in process improvement, he applies methodologies like Lean and Agile to streamline data workflows, minimize inefficiencies, and ensure that his systems can scale to meet the growing demands of the business. In his role, he focuses on data engineering, building robust pipelines and architectures that support business decision-making in real time. His experience in operational efficiency allows him to design solutions that not only solve technical problems but also ensure data is actionable and easily accessible to those who need it most.

Charles has been member of Marriott International for over 11 years, holding various roles in Business Intelligence. With expertise in data visualization and Tableau Server administration, Charles has significantly contributed to the organization's data-driven culture. Currently, Charles works for Marriott's internal digital agency, Marriott Digital Services, as the Product Owner of MDS's DOMO solution. MDS Analytics, powered by DOMO, integrates over 15 different data sources and delivers 10 comprehensive digital dashboards to nearly 4,500 hotels worldwide, enhancing operational insights and decision-making.

With over a decade of experience in financial and revenue operations, Jared Katz serves as the director of business insights at Samsung Ads. In this role, he leads a team responsible for revenue operations, yield analytics, and business insights. With a passion for solving business challenges and driving outcomes, Jared previously held similar roles at DirecTV, IBM Watson Advertising, and FuboTV.