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Opportunity Analysis Application: Determining Market Opportunities Using Custom Geography Mapping
Monday, June 29, 2020
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This session will cover how building a customized app in Domo enables UPMC to conduct a real-time opportunity analysis by using one interface to geographically visualize disparate decision-making data sets. Using this app, market areas can be custom drawn to suit business needs, allowing for flexibility in app use among various audiences.
Speakers
Jake Collins, Director, Marketing Intelligence, UPMCApril Weitzel, Senior Manager, Analytics, UPMC
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