When Vinomofo needed to make better informed decisions, Domo put live data in everyone’s hands.

Vinomofo is an online wine retailer offering daily wine deals emailed to some 120,000 customers in Australia, New Zealand, and Singapore. Vinomofo was founded by two brothers-in-law, Justin Dry and Andre Eikmeier, in 2011 to offer “epic deals” and sell “only wines we love,” with cheeky panache.